PR Agency Social Media Chief Talks Blogging, Paid-For Posts – Advertising Age – Digital

26.06.2009 (3:03 pm) – Filed under: Barbara's notes ::

PR Agency Social Media Chief Talks Blogging, Paid-For Posts – Advertising Age – Digital.

An interesting interview with a mom-blogger who is now Senior VP for consumer brands social media at Edelman in Chicago. She got the job when Edelman noticed her blog , Foodmomiac blog. She discusses how they find and work with bloggers. They don’t do “paid-for posts”:

…we look through the list of bloggers that we know; we ask bloggers we know for recommendations; and we don’t ever work with anyone, or reach out to anyone, until we’ve read back at least three months to get a sense of what that blogger’s like so that we do know that they’re sane, that they’re disclosing, that they are doing things in a way that fits within the ethics of our company and of our clients’ companies.