2chicksblogging.com – Blogging for Change Training since 2008

Though less than half of small businesses do have a website, the ones that do are not happy overall with their online marketing.

Problems with business websites include:

• 51% believe both the quality and ability of their site to acquire new customers is only “fair” or “poor”
• 30% of business owners feel that they typically do a better job of marketing than a close competitor
• 78% believe they advertise in the same places as their competitors
• Only 7% of small business owners say their primary marketing goal is to get more visitors to their website
• 61% spend less than three hours a week marketing their website
• 99% of small business owners are directly involved in the marketing
• 65% believe it is very important to know where their customers come from
• Only 9% are satisfied with their online marketing efforts
• 78% of small business owners dedicate 10% or less of their budget to marketing Of those, 30% do no Internet advertising

via MediaPost Publications Small Business Not Keeping Up With Online Presence 02/13/2009.

Our workshops or custom training sessions are reasonable and provide a big payoff for the small business owner. Organize your business web site around a blog and you will save time updating it, find easy ways to market and publicize the site, learn more about your customers, at least the ones that are online. Contact us today for an estimate and training at your site.

We can tailor our “Blogging for Change” content to suit your group and situation. We can do hands-on sessions, or talk your people through the material that is important to you. Some sample workshops:

• a half-day, hands-on session where every participant left with a WordPress blog suited to their needs
• an hour and a half interactive workshop about blogging and how to write for an organization blog